WHAT IS “MEN’S ESTHE”?
“Men’s Esthe” ([menzu esute]), derived from “Men’s Esthetic Salon,” is a service in which women provide sensual massages to male customers using oils or powders. Unlike adult-oriented establishments, Men’s Esthe focuses solely on offering a sensual massage experience, allowing men to enjoy receiving care from attractive women.
As there is no explicit sexual contact involved, it has become a popular side job for aspiring actresses, gravure idols, and other beautiful women. Some women individually offer “special personalized” services, adding an element of excitement and anticipation throughout the massage session.
Recently, a growing number of men have been choosing Men’s Esthe over traditional Shiatsu massages as a way to relieve both physical and mental fatigue.
Take a look at this training video for therapists to see what it’s like.
WHY YOU NEED A GUIDE?
Men’s Esthe is a type of business that has rapidly spread throughout Japan over the past few years, yet remains relatively unknown among non-Japanese people.
Particularly in Tokyo, the number of Men’s Esthe salons has surged dramatically, resulting in greater diversity in both the establishments themselves and the quality of the therapists. This website is designed to introduce non-Japanese individuals who are new to Men’s Esthe to the basics of using the service and understanding how it works.
Additionally, in our Patreon community, we provide premium members with information about recommended salons, booking methods, and suggested therapists. If you’re interested, please join us by clicking the button below.
MEN’S ESTHE OVERVIEW
Men’s Esthe involves female therapists providing aromatherapy massages to male clients using oils or powders. While the service includes physical contact between women and men, it explicitly excludes prostitution or any illegal sexual activities.
Generally, salons strictly prohibit male clients from requesting sexual acts, and some establishments have severe penalties in place if a therapist reports inappropriate behavior.
The core principle is that female therapists exclusively provide various services at their discretion. This creates a safe working environment, attracting many beautiful women to the industry. However, as you may already know, there are always exceptions to every principle.
ESTABLISHMENTS
Although we’ll cover this in more detail in another article, Men’s Esthe salons generally don’t have street-level shops. Instead, you directly communicate with the salon through phone calls, messaging apps, or their website to make a reservation.
Once your reservation is confirmed, you’ll receive details about the apartment and room number where your massage will take place. Typically, each salon’s website indicates the general locations of their apartments. Some establishments even have rooms available in almost every major district throughout central Tokyo.
PRICE RANGE
Although prices vary depending on the salon and location, the standard rate is typically around ¥15,000 to ¥20,000 for a 90-minute session in Tokyo. In addition, there is usually a reservation fee of around ¥1,000, and an extra fee ranging from ¥1,000 to ¥3,000 if you select a higher-ranked therapist. As we’ll explain later, there may also be special optional services introduced at the salon, typically priced around ¥5,000. Thus, the total cost for a 90-minute session is approximately ¥25,000.
Most salons offer longer session options such as 120 or 150 minutes. Generally, there’s a correlation between price and the quality of therapists.
SERVICES
At your reserved time, when you ring the bell in the apartment lobby as instructed, the lobby door will open after the female therapist answers (or silently opens it), allowing you to head directly to the room. Typically, these rooms are studio apartments. In salons prioritizing women’s safety, the business might rent multi-room apartments and have their office operating within the same space.
Most rooms are equipped with a shower, sofa, and a mat or massage table. The general flow of service begins when you enter the room and are seated on the sofa, where you’re first served tea. The therapist will introduce herself and explain the massage menu.
Usually, you’ve already decided your course and duration at the time of booking, but she will explain additional special services available as optional add-ons (Only if it is available). These special options might include attire choices such as a massage performed in a braless T-shirt or micro bikini, or special massages focused more extensively on lymphatic drainage of the lower body.
Choosing these special services is key to fully enjoying your Men’s Esthe experience. This is because a significant portion of the fee for these optional services goes directly to the therapist. Generous payments for optional services typically increase a therapist’s motivation and enthusiasm.
After selecting your options and making the payment, you’ll change your clothes in the room and then shower alone. However, some therapists may help you undress in the room—therapists offering this service often tend to be more enthusiastic during the massage itself. Once you’ve finished showering, you’ll lie down on the mat, ready to ascend the stairway to heaven. Occasionally, therapists might propose additional options during the massage. If you feel comfortable and interested, accepting these suggestions often leads to an even better experience.
IMPORTANT POINTS TO REMEMBER
Men’s Esthe is entertainment for gentlemen. Please refrain from acting aggressively or doing anything that makes the therapist uncomfortable. While some physical contact may be permitted, it’s always best to carefully observe the therapist’s reactions or explicitly ask permission as a matter of good manners. Avoid being persistent or pushy. If your behavior continues to be inappropriate, the therapist may discontinue the session immediately. Considering who typically operates these businesses, you can imagine the potential risks involved if you behave in ways that make the therapists feel uncomfortable.
THE REAL PLEASURE
While the sensual massage is undoubtedly a significant part of the Men’s Esthe experience, another essential aspect is building relationships with the therapists. Behind their friendly smiles, therapists carefully observe a client and remain cautious at first. Once a therapist feels comfortable and safe with a client, she typically begins to open up, often leading to enhanced service quality. If a genuine connection develops, inviting the therapist out on a date may even become possible. Thus, many clients enjoy building relationships, aiming to receive their own uniquely personalized massages.
HOW TO FIND GOOD THERAPISTS
Up to now, we’ve explained the general process of using Men’s Esthe services. However, the most important aspect when using Men’s Esthe is finding a good salon and a good therapist. As you can imagine, this isn’t always easy.
In recent years especially, there’s been a rapid increase in salons and therapists, making the industry a mix of excellent and mediocre choices. Additionally, reservation procedures can differ significantly from one salon to another, often making it difficult to book if you don’t read or speak Japanese.
If you’re staying in Japan for an extended period, it might be enjoyable to spend time exploring various salons on your own. However, if your time is limited and you’d like to make the most out of it, we highly recommend joining our Patreon as a premium member to access valuable insights. Premium members regularly receive detailed information ranging from recommended salons and their reservation methods to recommended therapists. The service is currently under preparation and expected to launch around June. Early members can join at a special introductory rate of $10 per month. Please register your email and stay tuned for the launch.
吾輩は猫である。名前はまだない。どこで生れたか頓と見当がつかぬ。何でも薄暗いじめじめした所でニャーニャー泣いていた事だけは記憶している。